Sales and Marketing
Our Sales & Marketing practice steers company transformation programmes, from initiation through to deployment. It takes five angles on this task: market analysis, customer understanding and experience, development of new services, digitization of sales processes, and innovation in managerial practices.
Our expert consultants help companies put together tailor-made solutions for improving business performance, with considerations systematically revolving around the end customer. To do this, they use proven programmes rooted in innovation processes, digital systems and operational excellence methods.
Fields of expertise
> Competitive intelligence and benchmarking of business organizations.
> Design and deployment of programmes covering voice-of-customer, customer experience vision workshops, and definition of a dedicated customer-journey organization.
> Definition of service offering strategy.
> Design and organization of Marketplace events for sharing best practices.
> Design of digital systems for managing Sales & Marketing performance.
> Digitization of Sales & Marketing function processes (mapping, visualization and analysis of sales resources).
> Re-engineering of back-office processes.
What makes us different
We have 3 key business strengths:
> Comprehensive know-how.
> Extensive international experience with the Renault-Nissan Alliance and external customers outside the automotive sector.
> Powerful knowledge transfer method: “I do, We do, You do”.